This graduate, who decided to attend Vatel after doing prep school in philosophy and literature, dreamed of “tackling the problems in running a hotel.” And here she is! Now she’s in charge of operational management, team management, recruitment and training, procurement as well as heading the marketing and communication department, where she has a provable track record.
“The hotel was a recent one that lacked visibility for its client base. My internship allowed me to outline the Marketing Manager function that I was hired for when I finished school,” she explained.
Here, marketing has highly strategic stakes: “For a 28 room hotel like La Villa Madame, what’s really important for us is not to be devoured by distribution that take a 12 to 25% commission. So your strategy has to target this point, being based on customer loyalty. There are lots of supports and digital strategies and your e reputation are part of them.
So that’s why I really worked on raising our on-line presence.” She also put in place a room price strategy, assisted by a specialist in yield management. She also excels in her communication policy, with, amongst others, the creation of Secrets de Madame, a monthly event featuring artists who open Villa Madame’s doors to Parisians, as well as a blog that spreads the name of this gem of a hotel on Internet. “I feel like I’m the spokesperson for independently owned hotels, and each and every day I learn more about them,” added Elsa.
The hospitality industry will continue to thrive in the future with new and exciting challenges: the war between distributors, the craziness of social networking, multi-concept hotels, etc. Independently owned hotels and restaurants and chain hotels or large palaces are completely different.” In any case, her story is a testimonial to the fact that Parisian independently owned hotels keep getting better.
Unlock your global career with Vatel Rwanda. Just as the Olympics celebrated excellence, Vatel Rwanda sets the standard in hospitality education, preparing students to excel on the world stage. Discover your path to success with us.
Read more
Land your dream hospitality career anywhere in the world! Vatel Rwanda offers a world-class education with international exposure, internships leading to full-time jobs, and industry connections.
Read more
Join us in celebrating Vatel Rwanda's commitment to sustainability and social responsibility! With an innovative curriculum and passionate faculty, we're shaping the future of hospitality by educating students on the importance of sustainable develop
Read more
An article highlighting success stories of Vatel Rwanda Alumni
Read more
An article about Vatel Rwanda
Read more
“Vatel made me more open-minded and allowed me to meet people who contributed to making me who I am today.”
Aurélie Ponce - Operations manager for the Cheval Blanc Paris Hotel / 2006 Alumnus
VATEL Group, specialized in teaching Hospitality and Tourism Management, is proud to announce the nomination of Karine Sebban-Benzazon as CEO of our Group.
Read more
17th Vatel International Convention brings together leaders of top ranking Hospitality and Management School in Kigali
Read more
More and more human communities consider ecotourism to be a solution that promotes their way of life, and preserves their culture and biodiversity surrounding them.
Read more
Martin Rousset, a Vatel Nimes student, flew to Antananarivo for Vatel Madagascar’s specialization in ecotourism management for his last MBA year.
Read more
The tourism sector, one that now attracts millions of young students throughout the world, is in tune with globalizationthat is currently being overturned by inequalities and environmental threats.
Read more
Vatel Rwanda started in 2016, we began to prepare the first intake for 2018, headed by Nicole Bamukunde, a Rwandese graduate of Vatel, and who has worked in startups in her country, which is totally renewing itself.
Read more
This last week of November, 339 5th year students competed in English for 1st place on the podium.
Read more
The Vatel Group of schools turns 40 years this year and our Founder, Mr. Alain Sebban, speaks on Europe1's Saga podcast with Elisabeth Assayag and Emmanuel Duteil about the schools, including Vatel Rwanda.
Read more
